"Grit is passion and perseverance for very long-term goals."
- Angela Duckworth
About Us
The Grit Agency specializes in dynamic and high-value sectors, including Marketing and PR, capitalizing on emerging opportunities and the foundational skills of co-founders Catherine ‘Lady May’ Hagan and Haidrah Burke Maduemezia. With a combined experience of over 30 years, our co-founders have worked across Asia, Europe, Africa, North America, and South America, bringing a wealth of knowledge and expertise to every project. Our mission is to deliver innovative and impactful solutions that elevate our clients’ brands and foster inclusivity and representation in all aspects of their business.
Grit is that 'extra something' that separates the most successful people from the rest. It's the passion, perseverance, and stamina that we must channel in order to stick with our dreams until they become a reality
- Travis Bradberry
Our Services
Marketing
Public Relations
Brand Strategy
Influencer Marketing
Social Media Strategy
Content Creation Consulting
Diversity & Inclusion Consulting
Crisis Management
Visual Storytelling
“Some of the beauties of the world are formed under immense pressure and it takes GRIT to be able to endure that transformation.”
- Haidrah. Grit Agency Co-Founder
Founders
Lady May
Catherine “Lady May” Hagan is a seasoned professional with extensive experience in PR, marketing, influencer marketing, and storytelling. She founded The R’ajwa Company in 2009, focusing on connecting clients in the USA, Ghana, West Africa, and Japan through various media and events. Notably, her work has highlighted and promoted African and Asian countries globally, with successful projects including celebrity trips and notable media productions. TLady May’s efforts have gained recognition in prominent publications such as Forbes, Huffington Post, CN Traveler etc. and has worked with brands such as Roc Nation, Namco Bandai, TeamCoco, Rakuten , San Pellegrino, Spotify, Gris Scouts of the USA, Trip.com, Johnnie Walker etc.
Haidrah
With a Master of Science in Strategic Marketing and over 16 years of experience in affiliate and retail marketing, Haidrah is a seasoned professional poised to revolutionize the digital marketing landscape. Known for her strategic acumen and innovative thinking, she has consistently elevated units and departments through operational excellence and creative strategies. Her global experience equips her with a unique perspective, enabling her to thrive in diverse market environments. Partnering with Catherine, Haidrah aims to defy industry norms with an agency committed to hard work, determination, and impactful, results-driven digital marketing campaigns.